These are great tips! I am a huge proponent of content re-use and re-purposing as well as most of these other content marketing tips. We’re hosting a webinar on Web Communications in the Public Sector that will focus quite a bit on content strategy, goals and tracking, and content marketing. It’s Tuesday, April 9th at 2 PM EDT. It’s free to…[Read more]
Holly Wright replied to the topic Where’s the web team located within your agency? in the forum Communications, Citizen Engagement, Customer Service 7 years, 2 months ago
This is a common setup in higher education, too! We have worked with one university that is spectacular at facilitating collaboration between their Marketing/Communications team and their Web/IT team. They call it the “partnership model” and we have actually written a case study about it. Check it out: http://www.hannonhill.com/customers/case-stu…[Read more]
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