Web content exists in a real world, not a perfect one. And sometimes good work processes get overruled, lawyers prevail, and deadlines drive actions. In the interests of saving someone else’s sanity, here are my rules of good publishable content
These tips and tools are aimed at helping you become a better writer of content you produce for work—be it letters, reports, blog posts, emails, newsletters, press releases, social media content, or web copy.
It’s more than polishing your grammar or devising the listicle to end all listicles. Being a better blogger is about focusing on quality and a devotion to your reader.
The end of the fiscal year is drawing near and it is also to good time to begin a review of your web content to ensure it is still engaging for your target audience. Over the years, the technology industry developed more diverse online tools to help create interactive web content. However, good web contentRead… Read more »
In B2B and B2C marketing circles, content marketing is a very sexy, very now topic of discussion. In fact, entire conferences are cropping up to celebrate, educate and share techniques to make the most of strategic content marketing. But is government keeping up with the latest best practices of appealing, informative, interesting and sharable content?Read… Read more »
From a small local business to a government agency with international reach, to succeed online, every organization needs a solid plan to create, deliver, and govern its content. Government agencies are some of the largest and highest-profile organizations out there, and have a wealth of content—so having a strategy for getting the most out ofRead… Read more »