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Notes from the NJ Statehouse

So I spoke at the New Jersey statehouse on GovLoop last week.

Here are some notes from the other sessions:


-Watched video of Socialnomics
-Listening first, selling second
-Iran presidential elections
-State Department sent social media experts to Russia for diplomatic piece
-Mexico- use Twitter to talk about locations where violence has occurred
-PR and Marketing, SEO and SEM, SMO and SMM

-How can benefit your organization

-Recruit & Mobilize supporters

-Conduct Petitions & Online polling

-3 examples of using social media
yes""> -CDC – 55,000 fans
on Facebook
yes""> -Census – dialogue
around Census
yes""> -GWU – most
prolific Twitteres

Building an Effective Outreach Plan
-Step 1 – Create a Web Feed
yes""> -Montclair, NJ web feed via RSS. Can share with other accounts
-Step 2- Setup a Blog
-Dodlive
blog
-Step 3 – Multimedia Sharing
-Put a
face on your organization
-Photo
sharing on Flickr
-Step 4- Integrating Mobile Technology
-In the crowd about
60% had smart phones
-Can integrate text
w/ Twitter and Facebook
-polleverywhere.com

mso-fareast-font-family:Cambria;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:
minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;mso-fareast-language:EN-US">Newton, New Jersey
-newtontownhall.com – great use of social media
-Gets more younger
people involved in government
-Got to stay on
top of things
-Took 5 months of
planning to implementation
-Automated as much as
possible

Morris County, NJ
-Use Scribd, YouTube,
Flickr

Social Media Best Practices
-Strategy Planning – Hugely trial and error, learning and adapting is a big
part of it
-Identify internal and external
resources
-Incorporate into your daily routine
-Create a social media policy
-Editorial Calendar/Content – repeat offline…online
-Rules of Engagement – show your personality, conversational tone,
communicating one person at a time
-Many worried about negative comments -
-Promoting and Marketing – Reserve your organizations/agencies in social media
outposts
-Cast your net far and wide
-Social – it’s about people…media…multimedia


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