Simply having a Facebook Page and posting to it occasionally is no longer enough to create a robust social media presence. You must be smart, strategic and ever more creative in order to gain the attention of your audience and reach the right people in your community.
GovLoop and Facebook have partnered to create this guide, to help you use Facebook to better reach your constituents in exciting, innovative and effective ways.
Download our guide today to learn:
- Facebook services that align with public-sector users’ needs and goals.
- Best practices on how to create great content, use paid advertising and ensure your Page stays secure.
- Six case studies from the public sector that will inspire you to change your approach to social media.
Plus, we surveyed the GovLoop audience to find out the most common questions and concerns about using Facebook. We’ve turned these questions — and answers from team Facebook — into a handy FAQ for you to reference.