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The Social Media Experiment: Elements of Excellence

A few weeks ago, we asked, “Have any government social media activities led to really obvious results?” As you browse the guide below, we hope you’ll quickly learn that the answer is “yes.” This guide highlights bright spots of social media experimentation in government – activities that have led to clear outcomes and mission-related impact along core functional areas. Specifically, this guide is broken down into three sections:

1. IMPORTANCE: Are government agencies viewing social media as a priority or a peripheral activity? In this section, we reveal some of the results of a GovLoop survey that garnered the insights of more than100 federal, state and local government professionals.

2. IMPACT: When social media is prioritized, what is its demonstrable value? We highlight eight experiments where social media has been applied to mission-related, functional areas such as budgeting, community planning, emergency management and health services.

3. IMPLEMENTATION: How can agencies replicate these successful social media experiments across government? We give you a step-by-step approach to strategic implementation – from people to participation and policy considerations.

Our hope is that this guide is highly practical and provides a resource to share with key stakeholders, helping you make the case for further social media experimentation in government – experiments that lead to breakthrough results!


Please share your examples of concrete impact and
successful implementation strategies in the comments below.

Thank you to our industry partner GovDelivery for sponsoring this GovLoop guide. If you have any questions about the guide or social media in government, please reach out to Andrew Krzmarzick, GovLoop Director of Community Engagement, at [email protected].