Posts Tagged: communications

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8 Ways to Leverage Digital Communications for Increased Public Engagement

Originally posted on the GovDelivery blog. “Knowledge is power. Information is liberating. Education is the premise of progress…” – Kofi Annan As a government agency, your job begins and ends with being a purveyor of knowledge for the audience you serve. From informing the public about a disease outbreak, weather emergency, a newly enacted law, or… Read more »

time-for-change

6 Steps to Convince your Boss to Adopt a New Email Strategy

Sometimes change can be difficult for agencies and organizations to embrace (especially when the change is centered around technology and/or public image), so you may need to do a little prep work to ensure you’re ready for the conversation about updating your email strategy. Here are six steps to broaching this subject with the powers-that-be.

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Comfortable…Around People with Disabilities?

I had a friend who always said, “As quiet as it’s kept…” meaning he would call out the so-called “elephant in the room”; the topic that no one wants to talk about. You could expect to hear… “As quiet as it’s kept, the only reason they laugh at Uncle Herb’s corny jokes is because he gives… Read more »

dice

Don’t Leave Email Deliverability to Chance – Manage It

All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.

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Humor Me: 6 Public Outreach Campaigns That Will Make You Laugh

When you start to plan a public outreach and education campaign, a sense of humor may not be the first tool you think to reach for. You may instead focus on hard facts, thinking that logic alone will be enough to persuade people. Without some pizzazz and personality, your public outreach campaigns risk being boring and forgettable…. Read more »

Email-Metrics

Top 5 Email Metrics To Track Consistently (And Why You Should Care)

Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.

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The Top 5 Books of 2015 on Elections & the Political Process… So Far

Although we’re only a mere two months into the year, a deluge of incredible books on the topics of elections and the political process — fiction and non-fiction alike — has occurred.  In the words of George Mason, “The freedom of the press is one of the great bulwarks of liberty, and can never be… Read more »