Evergreen content isn’t just reserved for knitting tutorials or tips on getting new clients; it can be very applicable to government communications as well. Whether it’s a how-to on sorting recycling or a listicle of the top five places for bird watching, it will drive traffic to your website and gain attention on social media.
Posts Tagged: social media
Combined with limited to non-existent budgets, government communicators must get creative to share their agency’s message. Thankfully, there are several useful and free platforms and apps to help communicators execute their varied roles with ease.
Memes are a popular way to communicate and can be very effective. However, there are a couple of concerns that government has about them.
Accessible and inclusive content is beneficial to everyone. Removing barriers to access your social media channels is not only the right thing to do, but it also ensures you maximize the reach of your messaging.
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?
Should government agencies be using TikTok?
Whether you are posting a link to a press release or sharing a photo from a recent ribbon-cutting, make sure you take context into consideration.
Thanks to its hyperlocal niche, Nextdoor is getting more attention from people who work in public service and government communications.
Social media is part of most adults’ daily lives. The more and more we use social media, it can create difficulties establishing boundaries for over-sharing.
What does an internet superstar look like? You might not think of Lenexa, Kansas, police officers in this category, and yet, they were.