Marketing mistakes happen to everyone, but there are steps you can take to avoid them. Follow these tips for better email marketing, content promotion, and social media outreach.
Posts Tagged: social media
No matter how well you’ve crafted a story, if you’re not triggering a dialogue, your messaging might not be meeting its full potential.
The media is paying more attention to corporate crises. Set the social media tone early so you can steer the ship instead of sinking it.
256 characters can do a lot of damage in a tweet. One tarnished Air Force image and another got celebrity fired. What can you learn from these mistakes?
Social media has revolutionized the way people react to crisis situations, especially the way organizations structure their crisis communication plans.
Here’s why you should consider disconnecting from social media.
Businesses have been quick to use social media to attract clients and advertise services, however, a lot of government agencies have yet to tap into their full potential. If you’re knowledgeable about leveraging social media, here are a few ways your savviness can help your organization.
How you can use social media to increase your brand at work.
Across industry and government agencies, social media has transformed from a ‘nice to have’ to an essential component of information delivery, communications and service strategies. By developing a centrally managed social media strategy that empowers personnel across the agency to interact with citizens as they need to, agencies can enhance the citizen experience and create… Read more »
While most agencies and government offices focus their online communication efforts via Facebook, Twitter, YouTube and Instagram, there is an extremely valuable platform that these offices can take advantage of. It’s the four letter word…B-L-O-G.