Your Guide to Improving Customer Experience Through Inclusion, Engagement & Data

Explore what a people-focused approach to customer service looks like, and how your agency can think like a customer.


Over the last several years, the concept of customer experience (CX) has evolved, and the past several months have driven home the importance of responsive practices that take into account the real people government serves.

How is your agency channeling its inner customer so that you can better advocate for and meet the needs of the people you serve?

Download your copy of the new guide, Your Guide to Improving Customer Experience Through Inclusion, Engagement & Data, to explore case studies and practical takeaways about how agencies are delivering on the new vision of CX, and map out a journey to achieving true customer engagement.

Specifically, you’ll explore:

  • The importance of prioritizing inclusion in your CX strategy.
  • How to let data-informed decisions guide CX efforts.
  • Case studies from organizations like the state of Illinois, the Defense Department and National Library of Medicine.
Author: Nicole Blake Johnson, Managing Editor, GovLoop

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