Posts Tagged: re-naming

Re-Branding, a Dangerous Strategy

A while ago, in the misty dawn of internet commerce, a government agency I know decided to change its web site address, dropping its parent department and just going by WWW.WHOZIT.GOV. Needless to say this caused a storm in the user community with suddenly invalid bookmarks, frantic e-mails that the website was down, etc. They… Read more »