Posts By Lawrence Yeo

Asia Location and City Branding

Branding a nation, location or city in Asia is not just advertising. AsiaPac cities must develop a global reputation of creating and adding value and yet concurrently command emotional resonance as part of their unique selling proposition. Those which do not invest enough to build the relevant and visible brand equity will not be effectiveRead… Read more »

Asia’s City Economic Development

Nineteenth-century San Francisco went from a rough-and-tumble boomtown to a Victorian city with cosmopolitan ambitions. Its development was controlled by a small group of oligarchs: miners, industrialists, financiers and real estate speculators who hoped to forge a world-class metropolis in a single generation, enriching themselves in the process. The private sector is made up ofRead… Read more »

Riding out the Great Asia Depression

2009 is the Year of the Ox, according to the Chinese zodiac. The Ox is the sign of prosperity through fortitude and hard work. Many Asians expect 2009 to be the Year of the Skinny Ox. Asia’s political leaders, civil service, businesses and citizens are preparing for the worst year since the 1997 Asian crisis.Read… Read more »