Posts By Scott Severns

What Do You Think? – The Last Step in the Innovation Process.

The objective during this step is to explore how ideas might take form in the real world and be successful. It is about building to learn, making prototypes to understand how design solutions might work and testing to see how users experience them. Initial failure and repetition is part of the process and fundamental to… Read more »

Solution Framework – The Sixth Step in the Innovation Process

Careful evaluation of each innovation concept is critical to finding out which concepts ones are the most promising and actually worth pursuing. The strengths and weaknesses of each concept need to be weighed against a set of defined criteria deemed important to the project. This step of the innovation process is about assessing concepts, combining… Read more »

Exploration – The Fifth Step in the Innovation Process

The methods we use during this step build on the patterns and insights gained from our deep dive into our intent, people and context. Exploring new concepts involves visualizing the future through brainstorming, sketching, prototyping ideas, and storytelling. The temperament for this mode includes balancing creativity, radical ideas and ways of thinking while adhering to… Read more »