A Trail Run and a Harmonious Customer Experience

I went for a trail run the other day. The air was warm and the sun was shining so I opted for an outdoor experience. I brought along everything I would need – my Vibram FiveFingers® shoes, Nike Dri-Fit running apparel, Oakley sunglasses, Coppertone sunscreen and Apple iPod. Although I had purchased these products from five different retailers, I brought them together to form an ensemble that would play well with my planned adventure of exploring a cross-country trail on a warm summer-like day. As I neared the completion of my run, I marveled at how perfect my experience had been. While I was clad in…

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