They used to say “content is king.” Kings, like anything, have value because they are rare. Is content rare?
With hundreds of millions of users on Facebook and Twitter and tens of millions of blogs, content is everywhere. Sure, the quality varies, but content is anything but scarse. Most is ephemeral, easily forgotten, and replaced. How is this valuable?
With more content constantly vying for your precious attention & those attention spans shrinking, what are content makers to do? Shout louder? Produce more often? Shorten content depth? Is content in a race to the bottom?
What about context – the enlarged perspective to properly view, understand, & analyze content? Instead of pushing sound bits, talking points, or LOL cats, could we give others context to show the significance of information and gain knowledge? Maybe instead of acting as if we have all the answers, we could facilitate thinking and ask better questions.
If quality context is more rare (and therefore more valuable), has it become king? What do you think? Is content still king, or is this a great opportunity to supply more context?
Originally posted on Rogue Polymath blog.