Should Government Content Be Binge-Worthy?
When done right, content marketing in the public sector connects citizens with valuable information that enhances their civic life. It’s less “Mad Men” and more “Information-Age Town Crier.”
Posts Tagged: content
A Digital Transformation Success Story
Content services platforms (CSP) are helping organizations grow into the 21st century versions of themselves by empowering employees with access to the content they need, when and where they need it.
How to Create an Editorial Style Guide for Your Agency
If you want your constituents to understand and trust what your organization tells them—you need an editorial style guide.
A 3-Minute Guide to How Government Agencies Should Handle “Content Governance”
“Content governance” describes how decisions about your online content are made and implemented across your organization.
Content is Called King for a Reason
Content is called king for a reason. Make sure the internet can see your actual content, not just a link.
How to Make the Most Out of Your Content
External communication often results in a larger piece of content, such as a website, a blog post, or a report. It’s this piece of content you should dice into different versions and adapt to more specific channels. The many hours you have put into refining your end product can easily be adapted and reused across… Read more »
Play It Safe: Securing Your Agency’s Digital Content
To be a successful, fully digitized agency, security must be a top concern. Read on for the top three useful tools you can implement to achieve a secure, digital government.
How Not to Waste Your Audience’s Time
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
Intentional Accessibility: Making Content Available to All
Here’s the reality – making something compliant and accessible takes time, energy and intention. It cannot be an afterthought.
Tips and Tools to Become a Better Writer
These tips and tools are aimed at helping you become a better writer of content you produce for work—be it letters, reports, blog posts, emails, newsletters, press releases, social media content, or web copy.