Content is called king for a reason. Make sure the internet can see your actual content, not just a link.
Posts Tagged: content
External communication often results in a larger piece of content, such as a website, a blog post, or a report. It’s this piece of content you should dice into different versions and adapt to more specific channels. The many hours you have put into refining your end product can easily be adapted and reused across... Read more »
To be a successful, fully digitized agency, security must be a top concern. Read on for the top three useful tools you can implement to achieve a secure, digital government.
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
Here’s the reality - making something compliant and accessible takes time, energy and intention. It cannot be an afterthought.
These tips and tools are aimed at helping you become a better writer of content you produce for work—be it letters, reports, blog posts, emails, newsletters, press releases, social media content, or web copy.
A lot of people spend a great deal of time thinking about notional content -- content that doesn’t exist.
Does your content or message pass the Grandma test?
Blogs can instantly become the "hub" of your content strategy. Every story is easy to share and becomes a Facebook post, tweet or newsletter link that drives traffic back to your blog.
The only way to test if content is usable or plain is to test it. It’s not the writer or editor--or the program manager--who determines whether content is plain or usable; it’s the user.