Evergreen content isn’t just reserved for knitting tutorials or tips on getting new clients; it can be very applicable to government communications as well. Whether it’s a how-to on sorting recycling or a listicle of the top five places for bird watching, it will drive traffic to your website and gain attention on social media.
Posts Tagged: content
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?
Content services platforms (CSP) are helping organizations grow into the 21st century versions of themselves by empowering employees with access to the content they need, when and where they need it.
If you want your constituents to understand and trust what your organization tells them—you need an editorial style guide.
“Content governance” describes how decisions about your online content are made and implemented across your organization.
Content is called king for a reason. Make sure the internet can see your actual content, not just a link.
External communication often results in a larger piece of content, such as a website, a blog post, or a report. It’s this piece of content you should dice into different versions and adapt to more specific channels. The many hours you have put into refining your end product can easily be adapted and reused across… Read more »
To be a successful, fully digitized agency, security must be a top concern. Read on for the top three useful tools you can implement to achieve a secure, digital government.
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
Here’s the reality – making something compliant and accessible takes time, energy and intention. It cannot be an afterthought.