What skepticism can teach leaders about successful change
Every organization wants to be more innovative. Whether the goal is implementing artificial intelligence, modernizing a process, or introducing a new policy, leaders often encounter the same reaction: “People are resistant to change.” But I’ve come to see that differently throughout my years in client facing roles.
After working across healthcare consulting, startups, and public service, I’ve learned that employee resistance is often one of the most valuable sources of information available to a leader. Instead of asking, “Why won’t people get on board?” a better question is:

“What is this resistance trying to tell us?”
More often than not, resistance isn’t the problem. It’s data.
Resistance Has a Root Cause
When a new initiative struggles, it’s easy to conclude that employees simply don’t want to change. But resistance usually points to something deeper. It may signal:
- Unclear communication about the purpose of the change
- Misaligned incentives or competing priorities
- Gaps in training or confidence
- A lack of trust that the change will improve the work
- Previous experiences where promised improvements never materialized
Each of these represents a different problem — and each requires a different solution. Treating them all as “resistance” can lead leaders to solve the wrong problem.
Listen Before You Solve
One lesson I’ve carried through every stage of my career is that the people closest to the work often recognize challenges long before leadership does. When introducing a new process or technology, I try to spend less time convincing people and more time asking questions.
For example:
- What concerns you most about this change?
- What part feels unclear?
- What would make this easier to adopt?
- What are we overlooking?
The answers often reveal operational issues that no project plan identified.
Listening doesn’t mean every concern should change the strategy. It means every concern deserves to be understood before decisions are made.
Look for Patterns, Not Opinions
Individual feedback can be emotional. Patterns are informative. If one employee raises a concern, it’s worth noting. If ten people raise the same concern, it’s worth investigating.
Successful change leaders distinguish between isolated preferences and recurring themes. Those recurring themes become valuable operational data that can improve implementation before small issues become major obstacles.
Turn Skeptics Into Partners
One of the most effective change champions isn’t always the person who immediately embraces an idea. Sometimes it’s the person who asks the hardest questions.
Constructive skeptics often understand the day-to-day realities of a process better than anyone else. Involving them early can uncover blind spots, strengthen implementation plans, and increase credibility with their peers. When people see their feedback reflected in the final approach, they become more invested in making the change successful.
Not every skeptic will become an advocate. But many will become trusted partners when they know their perspective is valued.
Three Questions Before Calling Someone “Resistant”
Before assuming an employee is resisting change, consider asking yourself:
- Have we clearly explained why this change matters?
- Have we equipped people with the training and resources to succeed?
- Have we created opportunities for honest feedback—and acted on what we’ve learned?
If the answer to any of these questions is “not yet,” there is still work to do before expecting widespread adoption.
A Better Way to Measure Readiness
Successful change isn’t measured by how quickly people stop asking questions. It’s measured by how well leaders use those questions to improve the implementation.
Organizations that learn to view resistance as information—not insubordination—are better positioned to build trust, improve adoption, and create lasting change.
The next time you encounter resistance, resist the urge to dismiss it. You may be looking at some of the most valuable data your organization has.
Ája Hardy brings more than 20 years of experience transforming the healthcare landscape by bridging technology, innovative business solutions, and effective strategy. She has a proven history of driving growth and optimizing operations across the medical device, pharmaceutical, and government sectors with leading organizations like Deloitte, Huron Consulting, and Cerner/Oracle Health. A natural “new venture whisperer,” Ája served as a FUSE Executive Fellow for the City of Cleveland, where she forged key economic development partnerships with Google, Kiva, and Square. This success led to the launch of a startup accelerator with VC firm gener8tor, which she directed. Today, as a TAP Advisor at the FDA, she continues to shape the future of healthcare by focusing on novel technology innovation, policy, and strategy.



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