Alerting members and enticing nonmembers to YGL news and activities – in effort to expand YGL’s membership and effectiveness – is the goal of our public relations activities.
YGL events (speakers, seminars, social activities, etc.) and messaging need to be shared as far and as wide as possible. Whether through major media outlets such as the Washington Post, social media such blogs, campus newspapers or agency-specific leadership development groups, all are value platforms in which to advertise YGL.
But in Washington where it’s easy to lose visibility in a city full of professional and social activities, we want your help and to hear from you on how to best get the YGL word out.
Please send your suggestions (see e-mail below) on the best ways to inform you on upcoming YGL news and events and how to help spread the word to draw in those not yet YGL members. There is no “silver bullet,” we need to include an array of publications, broadcast media, agency mailing lists, etc.
Also, if you would like to directly assist in YGL’s public relations activities, let me know of your interest.
YGL Public Relations Manager