For those of you that run official government Twitter accounts, do you also follow your employees’ personal twitter accounts from your official one? Some businesses in the private sector follow their own employees. This helps with the idea of being more transparent and open. However, with government accounts are there any downsides to do so? Following your employees may bring a stronger voice to your organization as whole however, I can see a downside if someone tweets something which the media picks up and says, “An employee from ____[agency name]_____ recently tweeted that ___. It appear this agency is taking a particular side on the topic of _______”
Does anyone have a policy in place that states who they will and who they won’t follow from their official accounts, and why? This goes for any social media service as well (YouTube, Facebook, etc).
Note: This post is of my own personal opinion and is not endorsed or supported by any local, state, or federal government agency.