Free “Power of Pull” Book Launch Party this Friday (6/4) at L2 Lounge in Georgetown

Rub elbows with the author’s of “Power of Pull” this Friday evening at the free book launch party at L2 Lounge in Georgetown.

“Power of Pull,” has won acclaim from readers like President Bill Clinton, Google’s Eric Schmidt,
and “Megatrends” author John Naisbitt.

Authors (and Deloitte Center for the Edge leaders) John Hagel and John Seely Brown are hosting a party along with @DeloitteGov’s Bill Eggers that’s a great opportunity to re-connect with old
friends and connect with new ones. There’ll be surfing videos, music, drinks and great conversation among a really interesting group of people – edgerati, as JSB/JH call them. Hope to see you there. Feel free to bring your friends, just register using this link.

Oh, and if
you are in L.A., you’re up next – the party is heading your way June 8th (same link to register).


Pull is in the air. Everyone knows and loves Google. We pull movies and news items on demand. But this is just the surface of a more profound movement that is reshaping the world around us. The growing stress we all feel in our professional lives is not just a reflection of the current economic downturn. It reflects the mounting pressure we feel when we start to realize that our traditional ways of living and working are increasingly broken.

THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel III, John Seely Brown, and Lang Davison goes beyond the often distracting surface events and examines the deep forces reshaping our world. It helps us to understand that pull is far more than search or accessing media on demand.

Drawing on stories and examples from around the world, the authors show us how pull can be more systematically used to shape serendipity. Harnessing the power of pull can also bring us together in new ways to drive more rapid performance improvement (the authors highlight such diverse arenas as extreme
surfing and China’s emerging large scale business networks) and provide powerful platforms to more fully achieve our potential. The authors also provide us with pragmatic migration paths to aid us in getting from
where we are today to where we need to be in a world of pull.

Drawing on pioneering research, THE POWER OF PULL speaks to all of us as individuals in our personal and professional lives. At the same time it helps leaders of institutions to better understand how impact can be expanded well beyond the resources deployed. In the process, the authors provide a guide to
connecting with personal passion and finally turning stress into success. They show that what we thought we knew about pull is just the tip of the iceberg, and uncover the real power of pull.

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