Here’s Principle #3 from my new practical guide to Gov 2.0 – Appropriate Calls to Action
The unique value of government 2.0 is engaging the voice of community members, but in the beginning it can be difficult to get people talking within a community. There may be a lot of lurkers, but not a whole lot of people participating. Often, new users aren’t clear on what actions they could be taking – whether it be uploading a video or making a comment on a piece of content — so they end up doing nothing. To get users participating from the inception of the community, and new users engaged from the day they join, there needs to be appropriate calls to action throughout the community.
A strong example of appropriate calls to action are found within FaceBook. With each user`s status updates, there is the opportunity for their friends to indicate that they like the item, or to comment on that item. It is clear to users what steps they can take with that content to participate, and this principle offers an immense amount of value to enterprises as they work to build thriving communities.