My most recent post at WhoRunsGov:
Social media is here to stay, and most, if not all, of the Hill leadership is aware of its ever-increasing presence. In the House, the GOP leadership has not only recognized its importance, but has come up with a pretty creative way of encouraging its members to increase their own participation.
Starting this week, Rep. Cathy McMorris Rodgers (R-Wash.) will host the House GOP Conference’s Second Annual New Media Challenge. Using NCAA-style brackets, 106 GOP House members will compete to see who can increase their Facebook fans, Twitter followers and YouTube video views. For the next few weeks, a different round will be played until only one Member remains standing.
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That’s a pretty cool challenge.