By Andrew Foxwell, Director of Marketing / New Media
In the last installation of this four-part series, I’d like to cover the final — and pressing — question we face. As modes of communications change, let’s look at how we can use available technology toward our ultimate goal: increasing communications, which ultimately promotes our democracy.
Increasing the Quantity of Impact
Currently, as an aggigate, Congress has a rate of 10% of constituents communicating with their Representatives. This is a dishearteningly low statistic, in my opinion. At the Brookings Institute, I asked the question: How can we boost this number?
A panelist made the point that we can start measuring things differently, when possible. And another panelist used an example of imagining that you see an opinion online from a friend. It may affect you on some level, however you might not even realize it until a later conversation. The impact of that opinion cannot be quantified. So perhaps what we need to ask is not: How can we reach certain numbers? Maybe the question has changed to: What can we do to get people to take action?
I think social networks are the key to unlocking this door. And I think the future is mobile. Mobile is exploding, and so are social networks. If an extremely easy way to interact with your Representative via a mobile device existed, this could surely change communication as we know it. These are just a few ideas…
We want to know: What do you see for the future of mobile and social networks?
I’m fine with the more humble, emotionally healthy, intelligent, responsible, and wise contacting them. What do we do about the others?