How Human Is Your Brand?

Relationships between two people are important. Always have been and always will be. Social media has not changed that; all that’s really changed is how people communicate with one another in the course of building and sustaining those relationships. What’s also changed is the way brands communicate with their customers. Customers are eschewing one-way broadcast communications from brands in favor of two-way conversations. And those conversations are no longer between customers and a brand. They’re between customers and the people who represent those brands. Brands who want to create long and meaningful relationships with their customers need to show their…

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