How Responding to Cold Calls Is an Opportunity for Customer Engagement

I’m a sales guy and I’m going to spend the day tomorrow making cold calls. If I were to send an email or place a telephone call to a C-level in your company, how would he or she respond? Would he or she even respond? The answers to those questions will tell me a great deal about the leadership in your company and how they view their relationships with other people. What some people fail to realize is that my cold call is an opportunity for customer engagement. The question, then, is a matter of if and how they will…

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