Ok, so in support of my masters thesis, I’m hoping some of you can give me some ideas. The Intel Community actually is using great social media tools right now, including Intellipedia and blogs, but also a new Facebook equivalent called A-Space. The IC has touted these tools openly in the press as their way of modernizing analysis and empowering relationships amongst analysts. It’s brilliant, really. In my opinion, the IC is leading the way when it comes to encouraging the use of social media for actual work processes.
However, what I have found through personal experience is that these tools have been minimally embraced by older generations in the workforce. In result, the tools have been poorly implemented and, I suspect, are not meeting the IC’s intent for their use. It’s really a shame; the tools provide great value and are critical in retaining Gen Y employees, but they’re being lost on the rest of the generations (for the most part).
A recent study I found by the PEW Research Center provides some great statistics regarding social networking use in general and reinforces my observation:
“Social networking use among young adults continues to dwarf that of older users. Three in four employed internet users ages 18-29 use social networking sites, while just 30% of those ages 30-49 use the sites.”
(Mary Madden and Sydney Jones, PEW Research Center, 24 Sep 08, http://www.pewinternet.org/pdfs/PIP_Networked_Workers_FINAL.pdf )
As a disclaimer, I am not trying to suggest that older generations can’t grasp how to use these tools or can’t be bothered to incorporate them into their work processes. In fact, quite the contrary. The IC simply isn’t: 1) training its employees on the tools, and 2) stressing their importance through the development of goals and incorporation of IT-related expectations into performance plans.
So for any of you govvie types who might have an opinion on this issue:
What human capital management techniques can be employed within IC organizations to influence positive change towards full use of social media tools? Also, if you feel as if these tools shouldn’t be “forced” on the IC analytical community, I’d like to hear about those opinions, too!
Thanks in advance for your sound advice!