Innovation Leaders: What We’ve Learned

IdeaScale has a number of great communities. We’re certainly proud of all of them, but there are a few that stand out and those are the ones that have taught us some great lessons about engagement and moderation. Here’s just a few to get started:

The President’s SAVE Award

Why? Because after four years of high-volume traffic and incredibly federal-employee-generate inspiration, we’ve seen an innovation process evolve that is both transparent and highly efficient.

NASA’s Mars Forum

Why? Because not only was NASA creative in how they engaged their community, they got creative in their response to suggestions and ideas – creating a series of 12 videos about the future and possibilities of space exploration. Now that’s innovation!

EA Sports Community

Why? One of our most fervent and active communities continues to grow, because of great community management and responsiveness. And many of those ideas have found their way into the product.

These are just a few of our favorite public communities (among numerous other exemplary public and private communities). But we’ve taken some of those lessons learned and decided to share the earmarks of great engagement and moderation at the upcoming Crowdopolis in a presentation titled There is No ROI on Understanding Alone.

What we mean is that the goal of listening to your network cannot simply be understanding them better. The goal has to be some sort of response to that understanding: communication, delivering on a proposal, saving yourself or your stakeholders money or trouble. And only after some action is taken, do we see truly innovative results.

The IdeaScale team will be sharing a deeper dive of those lessons learned at Crowdopolis on February 27th at 1:25 p.m.

Also, if you’re interested in attending Crowdopolis, IdeaScale has a special offer. If you register using code IS2013, you’ll be able to register two people for the price of one. And, we’d be glad to discuss more moderation, engagement, and industry best practices when we see you there.

And we’d love to hear from you before then. What do you do for your open innovation communities? What are your engagement tips? How do you reward good moderation?

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