Here’s a snippet from my new post at WhoRunsGov at the Washington Post. Click on the link below to read the entire thing.
In the not-so-distant past, a big concern for a PR firm or pollster was “is their client’s message getting across?” In the social media world, the new question is “Are they influential?” Social media influence can be a tricky thing to determine. Companies (and politicians) want you to become a fan of their Facebook page, or follow them on Twitter. But those fans and follows don’t automatically generate income or votes on Election Day.