Measuring social media influence on Capitol Hill

Here’s a snippet from my new post at WhoRunsGov at the Washington Post. Click on the link below to read the entire thing.

In the not-so-distant past, a big concern for a PR firm or pollster was “is their client’s message getting across?” In the social media world, the new question is “Are they influential?” Social media influence can be a tricky thing to determine. Companies (and politicians) want you to become a fan of their Facebook page, or follow them on Twitter. But those fans and follows don’t automatically generate income or votes on Election Day.


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