Posts Tagged: klout

Start Your Community With Role Models, Not Influencers

I just finished reading this article in last month’s Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it’s at today, and what its future may hold. In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn’t include… Read more »

When Government Agencies Receive High Klout Scores, Does it Really Mean They Have More Clout?

IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks,… Read more »

Measuring social media influence on Capitol Hill

Here’s a snippet from my new post at WhoRunsGov at the Washington Post. Click on the link below to read the entire thing. In the not-so-distant past, a big concern for a PR firm or pollster was “is their client’s message getting across?” In the social media world, the new question is “Are they influential?”… Read more »

How Do You Measure Your Digital Reputation?

This last week, The Boston Globe covered Klout scores in the “Ascent of Social-Media Climbers.” The article by Beth Teitell shows how important digital reputation tools have become in the “real world.” Teitell states that individuals have even been fired for low reputation scores. As a social media user (GovLoop and beyond), how do you… Read more »

On Twitter, Engagement Equals Influence for Gov’t Accounts

A new analysis of government Twitter accounts in San Francisco shows that the most interactive are also the most influential. Of the 35 accounts surveyed last week (excluding political accounts by elected officials and inactive accounts), 11 are graded either above 99 by TwitterGrader, or above 20 by Klout, two of the most trusted Twitter… Read more »