First things first…I’ve decided to see if I can incorporate govloop into my daily routine. There’s so much content I want to read, it’s hard to wedge something else in. So here goes…
When something new emerges, a typical government reaction is to ask “what’s our policy?” It must be in our DNA or something. What do we do…what’s the prescribed reaction…how do we control…blah, blah. When “social media” started to filter into conversations at Mecklenburg County (Charlotte, NC), that was part of our reaction as well.
To avoid paralysis by policy development, I asked a small staff team, led by our Public Information Department web editor, to determine a strategy for using social media. Set policy aside. Determine what we want as an organization from social media participation. Articulate how it aligns to our corporate vision and goals. Policy will take care of itself later.
The result is the strategy document attached to this post. Interestingly, as the group refined the strategic approach, it became obvious that existing policies regarding internet use and employee conduct were applicable. In other words, no new policy needed.
Let me know your reaction.