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New Media 101: The What Would Google Do Approach

As part of an effort to educate (and evangelize) my colleagues about new and social media, I am developing a list of resources entitled New Media 101. This list will not be tool focused as I believe firmly that new media is about relationships and the collaboration and engagement they empower. I want to have a small list of blogs, videos, books, podcasts, slideshare presentations etc. that speak to the heart of what new media is about and that have the power to make people reconsider what they know and the decisions they make.

At the recommendation of Chris Dorobek of Federal News Radio, I am now reading What Would Google Do? by Jeff Jarvis. Interacting and networking to get feedback, ideas and input is the core theme of the book. In that spirit, I would like to reach out and get some help. Below are few resources to get this started, please comment, add, discuss and criticize – your input is tremendously appreciated.

Groundswell: Charlene Li & Josh Bernoff
What Would Google Do?: Jeff Jarvis
Here Comes Everybody: Clay Shirky
The Cluetrain Manifesto: The End of Business as Usual: Christopher Locke, Rick Levine, Doc Searls, David Weinberger

Web Strategy by Jeremiah: Jeremiah Owyang

Managing the Gray: CC Chapman
For Immediate Release: Shel Holtz and Neville Hobson

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Mary Davie

Andrew – I just finished WWGD – audiobook read by Jeff Jarvis himself – a fantastic read which is causing me to rethink federal acquisition. One of the really neat uses of new media and self branding that Jeff Jarvis talks about in the book is Gary Vaynerchuck’s http://www.tv.winelibrary.com . I know this isn’t exactly what you are asking for but it’s a great example.

Andrew Wilson

Thanks for jumping in. I have seen some of Gary Vaynerchuck’s stuff and he can be pretty powerful but I have to take him in small doses 😉

Dennis McDonald

I have to admit that when I hear the question “What Would Google Do?” I think to myself, “They will give you fantastic services but they won’t tell you specifically what they are doing with all your data.”

In other words, get used to “The Google Giveth and The Google Taketh Away.”

Andrew Wilson


The book doesn’t seem to address those issues directly (at least from the first 4/5) and I know that many people have security and privacy concerns about Google and its practices. I can’t say comment whether they are justified or not.

That being said, I think the ideas that are presented in the book have value irrespective of that concern. The idea that there are tangible benefits to embracing collaboration is something that I believe in. The “suggestion box” experiment that we are running on http://pandemicflu.gov/ has been extremely valuable and should result in a better and more meaningful site for everyone.