Posts Tagged: Google

How to Win Over Opposition and Gain Traction

Overcome opposition and achieve success. Try these 5 tested and tried tips when pitching your idea.

Why We Just Can’t Agree On “Alphabet”

A question about why Google would defocus attention from their tremendously valuable name and initiate a whole new one prompted me to write a blog post yesterday and some additional thoughts today. Here’s the original question on Quora with a link to all the current answers. For the convenience of my fellow “brand geeks,” please see the follow-up… Read more »

Google: Solving Big Data – Sharing Technology and the Value

One of the many challenges involved in architecting “Big Data” solutions is in just moving the stuff around. Sometimes it makes sense to move the work to the Data (instead of the other way around). This assumes that your Data is already in a form that is amenable to heavy-duty analytics. More typically, you’re looking… Read more »

Designing for Mobile Friendly and Beyond

On April 21st, Google changed their mobile search algorithm to reward sites that were developed and designed for mobile devices. Mobile-friendly sites will begin climbing the search rankings—surpassing their non-mobile-friendly competition to reach a wider audience. Many organizations may opt for quick fixes and wind up disappointed with their mobile site. A better approach is… Read more »

Google Warns: “Get Mobile-Friendly”

User experience is greatly affected by the devices people use: phones, game consoles, TVs, ‘phablets’, tablets, desktops, and now, wearables. Recognizing the importance of mobile devices, Google seeks to make the Web friendlier for mobile users, and it recently announced that: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking… Read more »

Stop Failing, Start Learning: Try Rapid Prototyping

John Godfrey Saxe, an American poet, introduced the Indian parable “The Blind Men and the Elephant” to a Western audience. In this tale, six blind men touch the same elephant, but each perceives something different about the animal. “And so these men of Indostan disputed loud and long, each in his own opinion exceeding stiff… Read more »

Google Glass: The Next Step in Citizen Engagement?

Below is an excerpt from our Citizen Engagement guide — it’s a great interview with David Fletcher, Utah’s CIO, about some of the state’s new initiatives. Want more on citizen engagement? Then make sure to sign up for Carahsoft’s Fourth Annual Citizen Engagement Seminar on June 19th! At the event, your government peers will share… Read more »

3 social media ideas for internal communicators

Here’s a post I wrote for the IC Space, sharing three social media tips for internal communicator. You can read the original posting over on the UK Government Communications Service website. The IC Space is a fantastic place for internal communication professionals across government to learn and network so I was delighted to be asked… Read more »