An article came out today with this headline, Six Reasons Companies Are Still Scared of SOCIAL MEDIA. I know some might, at first glance, discount the article, noting the obvious differences in government organizations and companies. I can’t help but think, based on social media discussions here, that there aren’t parallels to draw in the status of social media’s acceptance across the government landscape. This seems natural for this time of pioneering and blazing new trails in communication across functions, differences, distance, and cultures.
Let me paraphrase the six reasons for fear from the article to see if it sparks your passions…
1. Employees will waste time with social media.
2. Haters will damage our reputation with mean, hateful commentary.
3. We’ll lose control of our organization “brand.”
4. Social media requires a real budget. It’s not really cheap, or free.
5. We’re scared we’ll be sued or some public display.
6. We’re scared of giving away organizational “secrets” or that information on social networks will affect us.
What’s your point of view on What Still Scares Us?
FOR REFERENCE: Six Reasons Companies Are Still Scared of SOCIAL MEDIA (AdAge)
founder, Global Dialogue Center
author, Putting Our Differences to Work