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Social Media Workshop in Hayward, CA on May 17 from 9:30-2:00

Tomorrow is Too Late: Why Government Needs Social Media

City of Hayward, CA Council Chamber
Thursday, May 17, 2012 – 9:30am to 2pm
Free Workshop – Includes Lunch

“Social Media Isn’t a Fad, It’s a Fundamental Shift in The Way We Communicate”

Social media is fundamentally changing the way we receive information and communicate with each other. Major corporations and brands are rushing to leverage Facebook and Twitter as consumer marketing tools. But how should local government be using these platforms to engage with constituents?

Hosted by the City of Hayward, CA, join the Alliance for Innovation and its Corporate Partner, Active Network, and Stern Consulting in a discussion around how the way we communicate is changing and what it means for local governments.

“I appreciated your non “shiny object” or “latest cool thing” look at social media. I’ve been to a couple of these workshops where presenters and various agencies seemed to have drunk some kind of social media Kool-aid. You covered key points and had actual information on ramifications, agency realities, and even production issues.”

City of Lakewood, CA

Workshop Outline

  • The current and future state of social media
  • Why is social media important for local government?
  • Developing a social media strategy:
    • Creating and structuring a team
    • Identifying goals and metrics
    • Establishing social media policy and use guidelines
    • Identifying potential technologies
    • Measuring ROI
  • Local Government Case studies

What You’ll Learn

  • The opportunities that social media can generate for both citizens and government
  • Action steps to develop a social media strategy
  • ROI and metrics to measure the success of social media efforts
  • Social Media Return on Investment

Who Should Attend

  • City/County Managers
  • Deputy/Assistant Managers
  • Communication Managers/Directors
  • Public Information Officers
  • Information Technology Managers/Directors
  • Parks & Recreation Managers/Directors


Justin Ramers – As Director of Online Marketing at Active Network’s Media + Marketing division, Justin Ramers oversees social media initiatives for Active Network’s consumer products and online media properties, which include Active.com, CoolRunning.com, SportsPower.com, iHoops.com and Laxpower.com, among others. Additionally, Justin has served as an industry expert at various speaking engagements including the NRPA Congress, AFI BIG Ideas Conference, the Social Media Club of Los Angeles and the Running USA Conference.

Spencer Stern – Spencer Stern is the founder and president of Stern Consulting, a boutique consultancy that helps public sector organizations align their strategy and related tactics with their technology deployments. In recent years he has directed, implemented, and participated in software and wireless communications projects, including: ERP and CRM implementations, social media deployments, and website re-design initiatives. Spencer is a frequent blogger on public sector change management issues and has written technology-based articles for several government publications.Visit www.sternconsultinginc.com for more information.

NOTE: Justin Ramers will be available at the close of the workshop to continue the conversation with anyone that wishes to stay (2:00pm to 3:00pm).

Thursday, May 17, 2012

9:30am – 2:00pm
(lunch served)

City of Hayward City Hall

Council Chamber – 777 B Street

Second Floor – Hayward, CA 94541

To Register: contact Pamela Muse, Alliance Western Regional Director at 888-468-6450 or [email protected].

About Active Network, Government
For over 30 years, Active Network has helped our local government clients lower costs and become more efficient in day-to-day functions related to cashiering and payment management, citizen requests, website management, and recreation management. Our trusted government management software and innovative marketing services have helped cities and counties get citizens engaged, manage systems efficiently, and build stronger citizen relationships. Learn more at www.activegovernment.com.

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