Stakeholder Engagement and the Super Bowl

“When all of the stakeholders come together so quickly, you’ve got magic” – this is what happened a few minutes after the Superdome what dark on during the 2013 Super Bowl. Oreo’s Ad agency, working closely with the business developed an ad and sent it out to twitter, resulting in an instantly successful marketing coup.

As business teams work with the technical groups on Software development efforts, success is based on the same requirement, stakeholder engagement.

The keys to stakeholder engagement are time (short), and attention (captivated). Visualization tools allow stakeholders to see results in hours, not weeks. They stay involved because they can test-drive their designs and changes prior to any code being written.

David R. Schulman

Principal, Visualization Practice | Information Concepts

(703) 796-0005 x 270

InfoConcepts.com


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