My company, JANSON Communications, released today a study of military Facebook pages. The study examines the use of Facebook pages by the U.S. military to identify trends, best practices and typical uses.
Among some of the findings the study revealed:
· 84% of pages had no interaction with fans at all during the study period;
· Most pages were not marked as the organization’s “official” page, leading to potential confusion with fan-created pages and “clone” pages
· 87% of pages had at least one form of contact information with a link to the official site being the primary means for 71% of pages;
· Recruiting pages answered 1 out of every 12.5 questions or comments posted by fans.
We found that though this study focused on military pages the lessons learned apply to any government agency hoping to use their Facebook page to create a stronger relationship with the public, employees and family members.
The full study is available here http://bit.ly/caRwh8