It’s a fact where mobile and social were somewhat optional several years ago, they are now a requirement for reaching and serving an increasing demand in our society. This has become even more apparent as web traffic driven solely by mobile devices increases (to nearly 7% of all web traffic), while over 1/3 of the entire US population uses mobile to access the internet. (According to Mashable and ComScore.)
White Horse recently released a report entitled “Mobile Development Guidelines for Government Agencies,” which has been receiving a lot of attention due to its examination of 30 government agency mobile applications, as well as having provided a “mobile experience funnel” for helping determine what type of portal is best for a particular use.
Last week, Federal Government Radio’s Frances Rose interviewed White Horse CEO Jen Modarelli about this report, as well as the mobile/social issue facing both the government and private sectors.
What is your agency or organization doing to address mobile and social channels? What do you think they could be doing better, or about what do you get good feedback from constituents?