Using Sources Sought As A Marketing Tool

The government has many ways to perform market research, as described in FAR Part 10. One way is to issue a sources sought. Issuing a notice saves the government valuable time of reviewing sources to fulfill a requirement, it also ensures:

  • Access to the market’s capability
  • Determine acquisition strategy
  • Assist with small business goal attainment

Sources sought notices are posted in Federal Business Opportunities www.fbo.gov during the pre solicitation stage. Following the instructions of this document is very important it does not request a quote it only request key points such as:

  • Your company’s relevant experience.
  • The ability to fulfill the requirment at an acceptable level of quality or cost.

Some vendors view this as a waste of time I will have to disagree. The sources sought could be used as an avenue for the Contractor to develop a relationship with the Government. Some vendors presume this means flashy brochures and long drawn out sales pitches. The vendors marketing efforts should be focused on informing the agency that your company is capable and willing to meet the needs of the Government in a timely manner. Make yourself available to maintain contact with the Contracting Official that issued the notice can be viewed positively and remember if you want to be notified of any updates of the notice you can place yourself on the watchlist in FedBizOpps.

Has your company responded to any sources sought what are your views on responses?

For contract management assistance contact Procurement Source Solutions 800-267-7640

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