I find myself repeating an amazing statistic a lot recently: the fastest-growing group on Facebook is people 35-54 years old.
Guess how much that group grew in the past 6 months? (no peeking)
And the answer is … 276% according to Peter Corbett at iStrategyLabs, who’s been tracking Facebook stats. Think about that, and remember it’s % growth. 276% means it multiplied by a factor of 3.76.
Another incredible stat: that group DOUBLED in size every two months during that period, moving from 7% of total membership to 17%.
Folks over 55? 194% growth. That’s a 3-fold increase.
Now I have to go dig up the YouTube stats, which I recall showed pretty flat distribution across all age groups.
The next time someone claims “this Web 2.0 stuff is for kids,” whack ’em with stats.