Web Analytics Rock Star Avinash Kaushik answers this question:
There is no tradition of accountability in almost every country when it comes to public service (there are some exceptions like Singapore).
No accountability = very little desire to measure.
There has to be fundamental massive change to a bureaucratic, siloed, politicized institution populated by non-relevant people at the top environment. Else you and I, Jon, will slog in vain, or at best, move in minor increments along a local maxima.
Read Avinash’s answers to more Web Analytics FAQ’s.
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