Why does the public service have such a massive aversion to measurement?

Web Analytics Rock Star Avinash Kaushik answers this question:

There is no tradition of accountability in almost every country when it comes to public service (there are some exceptions like Singapore).

No accountability = very little desire to measure.

There has to be fundamental massive change to a bureaucratic, siloed, politicized institution populated by non-relevant people at the top environment. Else you and I, Jon, will slog in vain, or at best, move in minor increments along a local maxima.

Read Avinash’s answers to more Web Analytics FAQ’s.