If you Google the “demise of journalism,” some 718,000 results will appear detailing the transition of consumers to the Internet, the decline of advertising revenue, the hacking of newsroom editorial staffs, the artificial knowledge of crowd-sourced information, and the collective threat to intellectualism and civic responsibility. Usually fingers are pointed at culprits from spineless newspaper publishers to free community classifieds on Craigslist to aggregator sites like The Drudge Report and The Huffington Post. What doesn’t get enough attention in these conversations, however, is the component that will have the greatest impact on whether the imperative concept of “news judgment” survives the New Media Revolution: search engine optimization.
Last Wednesday marked a major milestone in the future of journalism when two critical events shook up the status quo in the world of search. First, Microsoft and Yahoo! announced a partnership deal that will make the former’s new search engine, Bing, the official search function for all Yahoo! sites. Second, and more subtly, Twitter launched a redesign of its home page that prominently features search functionality, encouraging users to “share and discover what’s happening right now, anywhere in the world” in its new tag line. The emergence of Bing and Twitter mark the first formidable competitors to Google, which until now has monopolized the market on search, and thus the diversity of thought in journalism’s Internet era.
Read the full article at CauseCast.org, where it was originally posted.