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Posts Tagged: journalism
Govies can use the best practices of journalism to improve the quality of government communications.
People are busy and our most important task is to tell a story in a way that people remember. A few, easy numbers make that task a lot easier. … In days of old, we used to have to rely on reporters to find those people, although it’s certainly within our power to help them…. Read more »
Keeping people’s attention is important for government communicators. When we tell a story, people need to remember more than one weird trick.
In my newspaper reporting days, when I started really digging into stories, I would run into two basic types of sources. One type would decline comment or be defensive, even if the news story is directly about them. Sometimes it was carried to an extreme, such as an encounter I had way back in the… Read more »
Journalists and government communicators can find some common ground in ethics: fairness, accuracy and thoroughness are hallmarks of good journalism and government communications,
It’s tempting to fall in love with the internet and all the ways we can get our message out without relying on local news. Be wary of that temptation. Local news outlets, especially newspapers, still hold a powerful attraction to the people in our communities. And reporters, although fewer in number and more overworked than… Read more »
Let’s start by admitting that, sometimes, all a reporter needs is a quote to finish a story. Any quote, as long it’s relevant and they meet their deadline. What they’d really like, however, are birds flying backwards. That’s the gist of a legendary quote used in one of my journalism classes, from a guy telling… Read more »
Last week I wrote about the six traditional factors that make a story newsworthy, at least what journalism profs have settled upon to get students thinking about the topic, and how you can do a better job responding to reporters if you understand those factors. This week we’ll stick to those basics, but flip the… Read more »
Fostering effective media relations can be a challenging endeavor for anyone, including public sector communicators. This is due, in large part, to a history of adversarial relations between government and the so-called Fourth Estate. Thus it’s essential for government communicators to break down this firewall and build bridges instead. With this in mind, you should… Read more »