Influencing people is tough. Influencing them to a point of action is even harder but often times that's what people in government are trying to do. A large part of government is citizen engagement and getting people to take action and support an idea or project.
We sat down and chatted with Sandford Borins a Professor of Management at the University of Toronto and the author of the book, “Governing Fables: Learning from Public Sector Narratives" to see how perfecting your story telling can help you get the engagement your looking for in the public sector.
What are you tips for swaying people and telling an effective story?