Getting People In Your Corner, It's All About Crafting Your Story

Influencing people is tough. Influencing them to a point of action is even harder but often times that's what people in government are trying to do. A large part of government is citizen engagement and getting people to take action and support an idea or project.

We sat down and chatted with Sandford Borins a Professor of Management at the University of Toronto and the author of the book, “Governing Fables: Learning from Public Sector Narratives" to see how perfecting your story telling can help you get the engagement your looking for in the public sector.


Sandford Borins - The Public Sector Narrative by cdorobek

What are you tips for swaying people and telling an effective story?

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