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How to do Citizen Engagement Right: The Power of Email

Oftentimes, the success of a public program depends on your ability to engage the citizenry.

For example, you might need to work with coastal residents to prepare for potential flood hazards. Or you might need citizen input on a local development initiative. You might even need the public’s help in reporting crime.

However, successfully engaging the public is not a simple task. It requires careful planning to figure out the right engagement strategy for your program. That’s why GovDelivery is hosting a free webinar Wednesday, June 11, 2014 at 2 PM ET (1 PM CT) to help public sector professionals get the most out of their public-facing programs.

The virtual event features a case study from the Stearns County Sheriff’s Office highlighting the strategies that worked for the Minnesota law enforcement agency.

Here are a few incredible statistics based on the Sherriff’s office recent experience:

  • The Sherriff’s office saw a 522% growth in crime tips submitted from the previous year.
  • Residents downloaded 143% more crime prevention and awareness documents when compared to last year.
  • Residents are now 2x as likely to open a message from the Sherriff’s office than other top ten Stearns County information programs.

Sign up for the event and learn how you can apply these lessons to your community, including:

  • Creating targeted topics to increase outreach.
  • Generating audience quickly using special sign-up tools.
  • Increasing citizen engagement with personalized bulletins.

You can reserve your spot for the webinar here. For those looking for a preview of what you can expect, you’ll hear directly from Stearns County Sheriff John Sanner, who will discuss his office’s program to communicate, educate and interact with the Stearns County community to reduce crime and increase the quality of life for its residents.

For more information, check out a recent infographic on the Stearns County Sheriff’s Office experience. And don’t forget to register for the webinar. The stakes are too high for the success of your public-facing programs to miss out.

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