Government communications professionals have always felt the pressures of publishing public news and information as quickly as possible. With the boom in social media, communications has become an even more critical function of government. Public relations officers are now faced with an expectation of being open 24/7/365 to deliver real-time information to citizens. As more and more people have joined social networks, the expectation has increased for government engagement across a variety of web-based, social platforms.
Social media is not the only trend changing government-wide communications. The State of Communications Report highlights the top ten trends for government communications.
CLICK TO DOWNLOAD AND VIEW THE GUIDE AS A PDF
The Ten Trends Identified in the report:
- Digital Divide
- Culture Change
- Metrics
- Data Management
- Social Media
- Crisis Management
- Mobile
- GIS
- Customer Service
- Transparency
We’ll be rolling out each section as blog posts as well, and I am excited to hear some of your thoughts about the report.
Communications Resources
Guide: Getting Social Media Started in Your City
Guide: 15 Commandments for Government Agencies on Twitter
Guide: 12 Commandments for Government Employees on Twitter
Guide: How-To Create Transparency in Your Organization
Training: Ways to Go Mobile, Be Secure, and Improve Performance and Collaboration
Training: Citizen Engagement Survival Guide
Training: Government Social Media: Why it Matters and How to Do it Part 1- Social Media Basics
Training: Government Social Media: Why it Matters and How to Do it Part 2- Social Media Tools and Usage
Groups
CitySourced: Innovative Local Gov Leaders
