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Innovating at the Point of Citizen Engagement

In this guide, we share 7 examples where government is improving access to services and information along the spectrum of citizen engagement: ‘must do’, ‘should do’ and ‘can do’ moments. You can read more about each section below the embed:

“Must Do” Moments: These are the compulsory points of engagement. How do we leverage these “forced” moments to inform and invite citizens to other opportunities for engagement? We share two innovative examples in this section:

  • Retooling Tax Time: How the IRS Educates and Engages Taxpayers on the Go
  • Rejuvenating Jury Duty: How a “Captive” Audience Can Become a Catalyst for Action

“Should Do” Moments: These are the points of engagement when citizens aren’t required to participate, but it behooves them to do so. How does government make it easier to take advantage of these opportunities? This section covers case studies where government has effectively facilitated a connection:

  • Helping the Hard to Reach: How Savvy Social Workers Build Digital Bridges
  • Transforming Town Hall: How Takoma Park’s Co-Located Community Center

“Can Do” Moments: Sometimes citizens create their own rallying point. How does government most effectively come alongside these initiatives to appropriately fuel the positive, collective energy of a committed group of citizens? This section shares case studies of citizen-led, government-supported partnership.

  • Enabling Citizen Energy: How Raleigh Opens Up Opportunities for Innovation
  • Mobilizing a Movement: How Online Community Connects Neighbors in Need
  • Overcoming Budget Constraints: How Crowdfunding Supplements Tight Budgets

How is your organization innovating at the point of engagement?

Share your examples below.

We also want to offer a special thanks to the sponsors of this report:

To learn more about Accela and their Civic Cloud, please visit http://www.accela.com/civiccloud. In addition, please check out our full interview with Accela CEO Maury Blackman.

To learn more about the ways in which GovDelivery drives citizen engagement, please visit: http://www.govdelivery.com/how-we-help/. Also, be sure to read our full interview with GovDelivery CEO Scott Burns.

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