One week ago, I had the opportunity to deliver a 4-hour workshop for the Greater Los Angeles Federal Executive Board (FEB). Over the past couple years, I have delivered a variation of this "101" workshop for:
- Boston, Chicago and Honolulu FEBs
- California and Texas Certified Public Managers programs (mostly city and county employees)
- Federal agencies like the Department of Labor, the Environmental Protection Agency and the National Labor Relations Board
- Government associations such as the American Society for Public Administration (ASPA) and the Training Officers Consortium (TOC)
- And at Western Springs, IL - a town just outside of Chicago
I've tried to tailor it a bit every time, using examples that are relevant to each audience, but the general structure has always remained the same:
- Overview of Gov 2.0 / Open Gov
- Overview of Web 2.0 / Social Media
- Connection Between Gov 2.0 / Open Gov / Web 2.0 / Social Media
- Generational Issues: It's Not Just for "Kids"
- Walk-Through of Each Tool: What is it? Why would you use it? Who uses it well? How do you set it up and get started? (includes Blogs, Wikis/Google Docs, Social Networks, Podcasts, Video Sharing, Apps, etc.)
- Making the Case (Mission, Goals, Outcomes, Staffing, Audience, Content, Actions, Analysis, etc.)
I have delivered it in a variety of formats that range from one-hour webinars to 2-3 hour conference sessions to full-day, hands-on training workshops where participants were in front of computers - learning and doing in real-time. Here's the presentation itself:
I hope that it's fairly comprehensive - it's pretty much impossible to get through the whole thing in 4 hours and is really best with a full day so that people can dig in and get their hands dirty. So I'd like to learn from you:
- How would/have you outlined this kind of training?
- What works?
- What's missing?
- Who else is doing this kind of training for government?
I've seen others ask a variation of these questions here, here and here on GovLoop before. We'd like to be a resource as we're convinced (as is Jeffrey Levy 🙂 that education is the key to increasing adoption of these tools for both internal and external use by government organizations.