Posts Tagged: alphagov

Is the Foreign and Commonwealth Office a brand?

Talk of government departments as ‘brands’ makes many civil servants uneasy. If they wanted that sort of talk, they’d go to Hoxton, not Whitehall. Yet when the concept of, for example, the FCO as a brand comes under some threat, then there’s a different kind of uneasiness. That uneasiness includes me – earlier this week,… Read more »