Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things. Distinguishing the Web fromRead… Read more »
Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a communications audit, developing aRead… Read more »
Summary: The main building blocks for Digital Era success are leadership, governance, digital competencies, education and training, and change management. Each requires a unique set of considerations that differ from traditional success factors, and in some cases are unprecedented. Many Industrial Era mental models, processes and cultural values are not transferable to or effective inRead… Read more »
Summary: The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on – are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies andRead… Read more »
Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional reactions, misunderstandings,Read… Read more »
Everybody’s doing it. Should you? Are you trying to decide whether to create a stronger digital presence? Have you dabbled with social media but aren’t sure what to do next? Have you experimented with different tools and technologies and find you’re disappointed by the results? If you (or someone you know) can answer “yes” toRead… Read more »
Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers – including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation – as well as the factors that will help break them down. Additional insightsRead… Read more »
Summary: What does it mean for a city (or state or region) to be a digital leader? This post provides ideas to stimulate thinking and discussion by promoting a focus that is broader than the technologies themselves, specific applications like consumer marketing, high-tech start-ups, and the digital sector. Advocating a more strategic and holistic approach,Read… Read more »
Summary: Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance,Read… Read more »
Summary: Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an endRead… Read more »