Summary: In the Digital Era, new definitions of acceptable and unacceptable behavior have to address not only new ways of communicating, but traditional forms as well. This post offers three reasons why unsolicited, unscheduled phone calls are a generally a poor practice and reinforces the idea that we must constantly think about the best waysRead… Read more »
Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider someRead… Read more »
Summary: If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it. This post offers eight reasons you should create an independent digital content inventory and management system as soon as possible. Additional reasons, recommendations, and questions are welcome. (from the DenovatiRead… Read more »
Summary: This post offers high-level guidance for organizations looking to acquire and implement a social software solution to facilitate communication and collaboration in a secure environment via a private digital network (e.g., an enterprise 2.0 or social business platform, a social intranet, a digital community). It provides considerations for getting started, selecting a social softwareRead… Read more »
Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of being prepared to establishRead… Read more »
Summary: Although social technology advocates have been calling for the death of email for several years, it’s still the dominant digital channel by which people in organizations communicate and collaborate. The role of email in our work lives should be reduced, however, both because of its own inefficiencies and the increased availability of better tools.Read… Read more »
Summary: Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. (from the Denovati SMARTRead… Read more »
Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, butRead… Read more »
Summary: Twenty-one Denovati Group images convey a variety of Digital Era ideas in simple and memorable terms. These images are available for use by others, with proper attribution. (from the Denovati SMART Blog) Since 2009, when I first started giving presentations about social media and other digital technologies, I have tried to create colorful andRead… Read more »
Summary: Still not certain whether you should take the Twitter plunge? The best way to determine its value is to give it a try. Focusing on using Twitter professionally rather than personally – including staying current with local, national, and global news – this “Twitter for Rookies” post offers simple best practice suggestions for settingRead… Read more »