So much for the Government/Non-Commerce track at the eMetrics conference in Arlington: Alex Langshur–usually well organized and thoughful–barfed a bunch on marginally related stuff under the topic “Using Analysis to Inform Public Policy Decisions. Dan Drury told us all about an insurance company’s site re-organization: “Web Effectiveness Scorecard”–not particularly specific. Ross Jenkins told all aboutRead… Read more »
Recently Sysomos conducted a Twitter study focusing on how tweets are retweeted and responded to. They analyzed 1.2 billion tweets to analyze the pattern of @ replies and retweets. Some of the highlights of the study are: 71% of all tweets are not retweeted or responded to. Only 6% of tweets are retweeted. 23% ofRead… Read more »
Cynthia Boris writes: When it comes to social media usage, Forrester categorizes the world using their patented Social Technographic Ladder. Creators (23%) are at the top. These are the people who create blogs, upload videos and write articles for the web. (I’m one of those. Are you? Read More…
As co-chair of the Federal Web Managers Council’s Metrics Sub-Council, I’ve gathered some white papers and other stuff from WebTrends on their social media measurement capabilities. While I won’t post them here, many Federal metrics folks use WebTrends; contact me off-line and I’ll e-mail them. [email protected] If you have info about social media measurement inRead… Read more »
Web Analytics Rock Star Stephane Hamel writes: The Wall Street Journal did a whole series on “What they know”. Online marketers – especially when it comes to ad networks, web analytics and behavioral targeting – are depicted as evil spies and Cookie Monsters. Call it sensationalist, biased or even lies and fallacies; it depicts whatRead… Read more »
I was honored to be a Finalist for a Sammie in 2009; now I’m happy to hear about this year’s awards. http://www.federaltimes.com/article/20100915/PERSONNEL02/9150302/
The U.S. government doesn’t keep an index of broadband internet prices by which to evaluate the success of its broadband promotion policies – the statistics they do have are mushed together with prices for dial-up access – so a couple of researchers at Northwestern University decided to build their own. What they discovered is thatRead… Read more »
From Pew Research: In the last year, social networking services have nearly doubled in popularity among online Americans over 50, while they made virtually no inroads among those ages 18 to 29, according to a report published by the Pew Internet and American Life Project. That spike in popularity includes those over 65 years old,Read… Read more »
Gartner’s Andrea DiMaio writes: Last night I decided to spend a couple of hours replaying videos from the Gov 2.0 Summit held in DC on September 7 and 8. Two things struck me. First of all, the obsession of Tim O’Reilly and friends with the term “government as a platform”, which IMHO did not makeRead… Read more »
After sitting through yesterday’s session, I decided not to return for today’s. Gov 2.0, eh, with lots of transparency and participation? Speaker after speaker preaching at us, with no opportunity for anyone other than the speakers to participate? Sounds like Gov 1.0 to me.