Originally posted to the ChatterBachs blog:
Sometimes when I talk to people about social media, I get the
distinct impression that they don’t know what to talk about on Twitter,
Facebook, LinkedIn, or on blogs. And, yet, when I ask them about their
position, business, or industry, they often come across with such
passion and insight. And, it doesn’t matter whether they’re in
technology, finance, education, or interior design.
So, here are 4 ways to convert what you’re talking about, thinking about, and doing every day into material for blogs and social media
- What do you find yourself talking about? Are you repeating the same testimonial from a customer again and again when
talking with prospective clients? Are you using certain stories or
illustrations repeatedly in presentations? Do you have a favorite fact
you like to reference? Are there new laws, guidelines, or mandates that
govern your business or industry? What about at informal gatherings,
when someone asks you what you do, how do you respond? My guess is that
there is a blog post- maybe more than one- or material for social media
in the answers to these questions.
- Who are you talking with? We each have a unique set of friends, family members, neighbors, colleagues, associates, etc.
Some of them are quite knowledgeable, sometimes on topics seemingly
unrelated to what you do on a daily basis. But look for the parallels.
Look for the ways to apply their approaches, lessons learned, best
practices, and enthusiasm to your responsibilities. Also, remember,
that not everyone is getting to have these conversations but may benefit
from reading about them on your blog or social media profiles. In the
process quote or mention that friend, family member, neighbor,
colleague, or associate. I don’t know anyone who doesn’t like to be
quoted or mentioned, particularly when you’re talking about something
you learned from them. This may also get more eyes on your blog and
faithful followers for future posts. See how I did this recently as I
converted a #SMfastfwd tweetchat into a blog post.
- What are you reading? Perhaps you have subscriptions to magazines, trade journals, national newspapers, and/or
local newspapers. Maybe there are certain web sites or blogs you visit
on a daily or weekly basis. Again, your list of sources is unique to
you. As you read, think about what your circle of contacts would be
most interested in knowing about. Again, it makes you a valued resource
when others know that you are well-read and that you are keeping them
in mind. Reference your sources, and let the publications know you used
them. They will like it and may let others know about your blog or
profile. I do this at times by using guest blogs; you can see here how I
did this with “Building a Facebook Presence” by Gini Dietrich.
- What are you attending? One of the greatest uses, in my opinion, of blogs and social media is allowing people to virtually
attend events that they might not otherwise be able to be a part of.
While your at an annual conference, symposium, or meeting, why not turn
what your learning into a blog post? Or consider contributing to the
event’s Twitter hashtag and doing live tweets. It’s a great way to keep
your following informed, and the event coordinators love to have the
extra coverage. See how I did this recently as I simply turned my notes from the Adobe Government Assembly
last week into a blog post. In fact I just found out this morning that
Adobe PR sent employees a link with the press coverage they received on
the event which included my blog post.
Where do you go for ideas or inspiration for blog posts or social media profile updates? What other approaches work for you?